Minerva Salt Co.

The Minerva Salt Company has decided to advance its brand identity by positioning itself as a sponsor of the arts and the dissemination of culture; they will do this by wrapping their products in concrete poetry. The focus of the packaging will be mainly in the work, believing it will set them apart from their competition. 

The logo is inspired by the cubic shape salt takes in its molecular form. The label features a different concrete poem and artist name on the front, with the logo and company statement on the back. Each label acts as a miniature poster that can be removed from the main packaging, including a brief bio about the artist on the back, the different poems are intended be collected overtime. When the poem is removed from the package the Minerva Salt Co logo is revealed.

Student project